TLB & Co X Goldwell Student-led Product Launch Campaign

For my final year project, Goldwell Singapore reached out to us for a proposal for a post-pandemic product launch campaign, releasing the brand’s line of specialized hair care and styling products.

To generate earned media for the campaign, the marketing and communications team proactively pitched to lifestyle media and influencers with media kits, aiming for organic media coverage.This strategies were successful in securing three product promotions from key influencers and subsequently driving online traffic to our campaign.